Top Performer 1.

Ruth Damask

Top Performer 2.

Hamptons Floral

Top Performer 3.

Summer Field

Refined, Ornamental Layouts With Complexity

• Intricate, symmetrical motifs

• A sense of heritage or vintage refinement

• Stable color blocking and strong interior structure

• Slightly bohemian but still polished

This consumer enjoys pattern richness, especially when it feels worldly, crafted, or archival. They like prints that look “designed,” not random.

Translation: global, timeless, sophisticated.

Painterly Florals With a Soft, Artistic Hand

• Loose, hand-done brushwork

• Soft edges and layered movement

• A mix of light & dark contrast that feels elevated

This customer likes florals that are emotional and artistic, not stiff or overly graphic. They love something that feels “painted” rather than digital.

Translation: romantic, expressive, feminine but modern.

Small, Delicate, Allover Botanicals

• Micro-scale repeat

• Quiet, breathable, incredibly wearable

• Clean color story (soft teal on winter white)

• Works as a near-solid from a distance

This tells you the customer also wants versatility, pieces they can wear every day without it feeling loud.

Translation: clean, quiet, minimal but feminine.

This is a very strong update because it keeps the original’s recognizable ogee structure and ornamental motifs, but refreshes them with a softer painterly texture and a lighter, modern color palette. It feels clearly related to the best seller while offering a clean, elevated, season-forward evolution a buyer would confidently adopt.

Ranked the strongest Update by AI

Strong update, it pushes the original best seller into a richer, moodier, more watercolor-driven direction while still keeping the same recognizable damask structure and mirrored motifs. The painterly wash and hand-inked texture feel artisanal and elevated like the brand.

Keeps the recognizable geometry and ornamentation of the best seller while offering a new palette, cleaner lines, and a more modern openness. A buyer would absolutely see this as part of the same print family.

It’s a strong, season-forward update that keeps the brand identity but modernizes it with softer movement and a calm, airy palette. A buyer would see this as a natural spring/summer version of the original best seller. 

This is a beautiful, elevated evolution of the best seller — clearly connected, but more artistic, atmospheric, and boutique. 

Another strong update, but for a slightly different reason: it pushes the original best seller into a richer, moodier, more watercolor-driven direction while still keeping the same recognizable damask structure and mirrored motifs. The painterly wash and hand-inked texture feel artisanal and elevated like the brand.

A strong choice because it carries the same painterly softness, romantic energy, and artisanal hand that made the pink floral a best seller, while offering a fresh, cooler color story that feels new but not risky.  It feels like a natural extension of what already works for this customer and supports the brand’s identity while gently expanding it.

The print aligns closely with the painterly, romantic feel of their best seller. The brushy petals, soft blush tones, and layered greens create an artisanal, hand-painted look that their customer responds to it offers a fresh update with slightly deeper tones and richer texture while staying very much within the customer’s comfort zone. 

This print stays very close to the emotional qualities of their best seller. The loose watercolor petals, soft blush and peach tones, and leafy greens create the same romantic, wearable feel that resonates with their customer. The texture feels hand-painted and artisanal, not digital or flat, which aligns perfectly with what drives their current sales, offering a natural extension of the original best seller without feeling repetitive.

The print carries the same expressive, hand-painted energy that made the original best seller successful, while feeling lighter, fresher, and more watercolor-driven. It stays comfortably within the customer’s aesthetic while offering a brighter, more spring-forward interpretation of what already works.

The watercolor texture, soft blush tones, and green accents connect directly to what the customer already loves, but the deeper navy ground and brighter pops of green give it a fresher, more dynamic look. It feels painterly and romantic without repeating the original, and the contrast adds energy while remaining wearable. This makes it a strong, well-balanced update that expands the offering without stepping outside the buyer’s comfort zone.

Ranked the strongest Update by AI

This print is a strong choice because it captures the same painterly softness and romantic mood that drives their best sellers. The composition is full and expressive but still wearable, and the color palette remains soft, elevated, and commercial. It feels like a natural, slightly richer evolution of the original best seller and would resonate well with their customer.

This is a strong update because it preserves everything the buyer loved about the original best seller while introducing just enough freshness for a new season. The small scale, airy layout, and soft teal palette keep it highly wearable and versatile, functioning as the easy near-solid that always performs well. It stays feminine, clean, and commercial, making it a reliable and very buyer-friendly option.

This print carries the same soft, painterly movement and elevated mood that the buyer consistently responds to. The layout is airy and wearable, making it an easy, commercial choice that complements the hero florals without overwhelming the assortment. It feels fresh but still aligned with the brand’s print DNA.

This is a strong update because it keeps the delicate, wearable feel of the original best seller while offering a refreshed blue palette, clean linework, and a slightly more elevated botanical look that stays firmly within the customer’s comfort zone.

This print is a strong update because it stays true to everything that made the original best seller successful. The scale remains tiny and dense, creating the same near-solid, highly wearable effect that the customer gravitates toward.  It offering just enough evolution to feel new while remaining completely within the buyer’s comfort zone.

Ranked the strongest Update by AI

This print is a strong update because it maintains the tight, wearable density of the original best seller while introducing fresh painterly texture and a tonal blue palette. It feels elevated and artistic, but still feminine, commercial, and aligned with what the customer has repeatedly gravitated toward.

This is a strong update because it keeps the tiny, wearable scale and teal-driven palette of the best seller, while adding a fresh watercolor hand and a soft lavender accent that feels new but still safe for the customer.

This abstract brushstroke print works beautifully in the collection because it brings in the warm, emotional energy that balances your cooler botanicals and structured geometrics. Its non-directional, mid-scale layout makes it extremely versatile for dresses, tops, and soft bottoms, and it introduces a “hero accent” that adds mood and depth without competing with the best sellers. It feels luxurious yet wearable.

This watercolor stripe works because it acts as the quiet, modern anchor of the collection—soft, breathable, and effortlessly wearable. The hand-painted brushstrokes bridge your florals and geometrics by echoing the same artisanal, fluid quality, while the palette pulls in key tones already present across the range.

This geometric works because it gives the collection a much-needed structure and repeat regularity while still feeling hand-touched and artisanal. It becomes a highly wearable coordinate—perfect for dresses, skirts, and tops—that grounds the assortment and expands its commercial range.

This is a strong complement because it keeps the emotional softness and romantic mood of the original best sellers, but presents it in a more elevated, atmospheric way. The diffused watercolor wash, muted neutrals, and gentle blush tones feel refined and artisanal while staying extremely wearable. It clearly sits in the same family as the best sellers while offering a more serene, modern, high-end evolution.

This print fits the collection beautifully because it shares the same soft, painterly hand and serene femininity that runs through the core best sellers. The airy blush florals and tonal sage leaves feel elevated but easy to wear, offering a lighter, more breathable counterpoint to the richer hero prints. It balances the assortment with openness and softness while still feeling unmistakably aligned with the brand’s romantic, artisanal aesthetic.

Some of your strongest pieces skew moody and saturated. This botanical brings oxygen into the lineup — bright, spacious, airy, and wearable. It ensures the collection doesn’t feel heavy or overly dark.